I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and demanded that he raise revenue 25% in six months. His question to me, "How?" How, indeed. It's rare that I try to give blanket advice to anyone in a situation that I don't understand, but after thinking about it a few minutes, I believed that I knew what to tell him. It might be good advice if you are in that situation with your boss, too.
Any of dozens of ideas might be the right ones. It's not easy to say without spending a lot of time understanding your situation. If you can afford a consulting engagement that looks at your situation, I'd recommend that, but honestly, expecting a 25% increase in six months seems a bit difficult when you just got there. It will probably take a couple of months to even know what to do.
And a lot depends on what kind of resources you have. If you already have a lot of traffic coming to the site, without knowing anything else, I'd see if I could do some multivariate testing on the landing pages and the conversion path to see if I could increase the conversions of the people already coming. That might results in the gains you need and you can use Google Website Optimizer for free, so it fits into any budget if you know how to use it. (If you don't, you might need to hire a consultant who does.) If you don't have any metrics numbers for your site, you'd need to implement Google Analytics /> [...]
I’m truly excited to share some big news with you…
You are invited to the official debut of my next book Engage at SXSW Interactive.
On Saturday, March 13th at 11 a.m., I will take the day stage along with a special guest to discuss the book and its inspiration, intentions, and aspirations. A signing will immediately follow. To RSVP , click here.
To commemorate the release of Engage, I created a special introduction for all to enjoy and hopefully share.
Looking forward to celebrating with you…
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Copyright 2009 (c) Dylan Rosario - The founder of www.FleeQ.com a new semantic search and discover agent. Utilizing web 3.0 technology, fleeQ levels the playing field for small publishers and advertisers alike. www.fleeq.com and www.xyppy.com are based upon fleeQ technology.
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